Business Insurance: Where Do I Start?

So you have decided to do some research on business insurance (also known as commercial insurance). It's probably safe to say your business is your biggest investment, correct? Well, I commend you for doing your research. My goal is for this article to be a useful starting point for you so you know what your insurance agent/broker is talking about and presenting to you. Surely, they will explain it to you as well, but this way you'll already be somewhat informed. And there is much more to business insurance than what I will explain below.


First thing you'll want to inquire about is your general liability. Now, I'm not going to spend a lot of time on this, not because it's not important, because it is VERY important, but because it can vary from business to business. The most important thing to make sure your general liability includes is your "Products/Completed Operations". If it says "EXCLUDED" and your agent/broker doesn't explain why they excluded it, it's a red flag to get a proposal from another agent. The proposal from the other agent will probably be a little higher, but at the end of the day, it's probably the coverage you're looking for. Surely you want your "Products/Completed Operations" Included. Another item I would include is "Hired and Non-Owned Autos". If you have an employee(s) using their personal auto(s) to run errands for the business, like going to the post office or the store, every once in awhile this is coverage you don't want to go without. It might cost you an additional $150 annually, but it will be well worth it when and if you need it.


Moving onto property coverage. And you're thinking, I rent/lease, so I don't have to insure any property. Well, what about your computers, desks, inventory, and all that decorative art (yes, your nicely framed degree) you have in your office? This is called "Business Personal Property". Also known as BPP. Why do they say business "personal" property? They just do. Make sure your BPP is covered at Replacement Cost. You could insure it at Actual Cash Value, but it's probably not that much more to insure at RC. Also make sure the deductible is reasonable. I would go with $500 or $1,000. If you do own the building make sure your agent uses a replacement cost estimator for the value of your building (search Marshall Swift Beck for more info.). It wouldn't hurt to ask your agent for a copy of it just to make sure he/she has all the specs. The estimate should also include debris removal, which can get very expensive. "Business Income" also falls under property. Not a bad idea to get a quote for this as well. If something does happen, like a fire, "Business Income" helps sustain the business while you rebuild/relocate. Some policies will even cover salaries for key employees. The last thing you want is to lose your best sales manager to a competitor while you rebuild.


Workers Compensation, some states require it and others do not. I highly recommend WC. Some agents will sell you on these "accident policies". Probably tell you how they cover the employee. That is nice. I'm all for covering the employee, but what about the employer? As the employer, you need to make sure that policy protects you from a possible lawsuit from that injured employee.


As I said earlier, there is much more to business insurance, but hopefully this will get you started. Ask your agent a lot of questions. Make him work for that policy. Be loyal to your agent and they will be loyal to you!

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Who Needs Long Term Care Insurance?

One of the first questions I get from many of my clients is "do I need long term care insurance?" Insurance policies designed to pay for Long Term Care will cover claims that normally will be denied by other medical insurance plans including Medicare. The types of claims are categorized into three levels: skilled, intermediate and custodial. There are also three basic areas where the care is administered, a skilled nursing home, an assisted living or hospice care center and one's personal home.

There is no hard and fast rule for who should purchase a LTC policy however there are general guidelines Most financial planners will follow industry standards that state if one has less than $75,000 in savings and investments (excluding a house and car) and you expect to have less than $25,000 per year to pay your living expenses when you retire then the Medicaid program will be available and you do not need an insurance policy.


The annual available resources is not to be confused with income The $25,000 figure mentioned is money available to retire on taking in to consideration Social Security income, interest, bond and dividend earnings as well as distribution of retirement, savings and investment plans. If you have more than $2 million of assets then it is felt there will be enough money for living and medical expenses and you would not need to purchase a standard LTC insurance policy.


So who are we taking about that needs long term care insurance coverage? People that are found in the middle would benefit the most from such a policy.


One of the many variables in the personal design of a long term care insurance policy is the term limit of the payout of the contract. This is a very useful benefit that can be chosen when designing a plan that is personalized to the financial resources of the consumer. The term period can be from 2 to 3 years and up to 6, 8, or even a lifetime benefit. The longer the benefit period is the higher the cost of premiums will be. When I hear from people in the top half of the middle consumer spoken about above, those between $200,000 and $2 million of assets, an adjustment of the term limits is warranted to work hand in hand with their investments. Many people in this category say they do not need coverage as they will just pay for the care out of their own resources. This is normally true in a perfect financial world. What about in times of turmoil.


What if the stock market just dropped 1000 to 3000 points over the last 6 months? What if the housing market is at the bottom of a slump? If this same investor suddenly needed to start selling assets to pay nursing home care or even just home health care there could be a substantial loss simply because of the timing of the selling of their assets. With the use of simply a two year benefit plan a window of opportunity is made available to safely sell assets with a more profitable outcome due to the timing. When the two years is up the personal asses will be used as originally planned. It is possible to say that over the life of a policy the cost of a two year policy will be more than covered with the potential gains of the distribution from the investments in a financial portfolio when not being forced to sell at fire sale" levels. Even if over the life of an insured they never make a claim the total return on such a portfolio will be higher, This is because the make up of such a portfolio can invest in longer term investment and the higher rate of return from such a portfolio will generate more money than would be used to pay for the insurance. It's a win win design.

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